Facebook's video dominance didn't last long.
One month after jumping past Yahoo to be the number two online video property beyond Google, Facebook dropped back down to number three for the month of September, according to Tuesday data from comScore.
The two are neck-and-neck, however. Google Sites, driven by YouTube, captured the top spot with 144.2 million unique viewers while Yahoo and Facebook battled it out for a distant second- and third-place finish. Yahoo had 54.4 million viewers last month, while Facebook had 52.2 million.
In August, Facebook was number two for the first time with 58.6 million, followed by Yahoo at 53.9 million. In September, however, it was Microsoft that made some gains. The software giant's video properties jumped three spots last month to fourth place, with 45.5 million viewers.
Rounding out the top 10 were Fox Interactive Media, which includes MySpace, Vevo, Viacom Digital, NBC Universal, Hulu, and Turner Network.
Google had the highest number of overall viewing sessions at 1.9 million, and an average of 4.3 hours of viewing time per viewer. The average online video lasted 4.9 minutes. Overall, 83.9 percent of the total U.S. Internet audience viewed online video during the month.
On the advertising front, Americans watched more than 4.3 billion video ads in September, with Hulu boasting the most captive audiences. Video ads reached 45 percent of the total U.S. population an average of 32 times during the months; most Hulu viewers watched about 27.5 ads in September.
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